Cookie Media Officially Takes Over SET Entertainment as Platform Fully Transitions to Digital
Pakistan’s entertainment industry is entering a new digital era as Set Entertainment officially moves away from traditional television broadcasting and fully transitions into a digital-first entertainment platform under the ownership of Cookie Media.
The development marks a significant shift in Pakistan’s evolving media landscape, where digital platforms are rapidly becoming the primary destination for content consumption, audience engagement, and monetisation.
From Television to Digital Transformation
What initially began as digital management over a year ago has now evolved into a complete transformation of SET Entertainment’s operational and content strategy.
Over the past year, Cookie Media had already been actively managing and scaling the platform’s digital presence across multiple channels and social platforms. During this period, the focus remained on improving audience reach, strengthening content distribution, enhancing monetisation systems, and building a scalable digital ecosystem.
Now, with the television era officially coming to an end, SET Entertainment is fully focused on digital growth and platform expansion.
The transition reflects the changing behavior of modern audiences, where viewers increasingly prefer consuming entertainment through YouTube, mobile applications, and social media platforms instead of traditional broadcast television.
Cookie Media Expands Its Digital Entertainment Ecosystem
Under the leadership of Arsalan Javed, Cookie Media continues to strengthen its position within Pakistan’s digital entertainment industry.
The company already owns and operates several growing digital entertainment platforms, including:
- Drama Buzz
- Set Dramas
- Drama Buzz Arabia
- Drama Dose
- The Real Fun
- Funtertainment
- The Sports Room
With the takeover of SET Entertainment, Cookie Media further expands its digital network while focusing on:
- Digital Growth
- Modern Content Distribution
- Platform Expansion
- Advertising & Monetisation
- Content Innovation
The acquisition positions Cookie Media as one of the emerging digital media networks focused on scalable entertainment ecosystems across multiple platforms.
A Vision Focused on Digital Growth
According to the company’s leadership, the objective is clear: build a stronger digital infrastructure capable of reaching wider audiences both locally and internationally.
By combining content syndication, platform management, branding strategies, and monetisation systems under one ecosystem, Cookie Media aims to modernise how entertainment content is distributed and consumed in Pakistan’s rapidly changing digital market.
The transformation also highlights a broader industry trend where entertainment businesses are increasingly shifting away from traditional broadcasting models toward digital-first strategies that offer:
- Wider audience reach
- Better engagement analytics
- Faster scalability
- Cross-platform monetisation opportunities
- Greater accessibility for viewers worldwide
The Future of Entertainment Is Digital
The takeover of SET Entertainment signals more than a change in ownership — it represents the continuing evolution of Pakistan’s entertainment industry toward a fully digital future.
With streaming platforms, short-form content, and mobile-first consumption continuing to dominate audience behavior, digital ecosystems are becoming the foundation of modern entertainment businesses.
For Cookie Media, the focus moving forward remains centered on one vision:
Build bigger. Reach wider. Scale digitally.
As SET Entertainment officially enters this new phase under Cookie Media’s ownership, one thing is clear — the future of entertainment is no longer television. The future is digital.
