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When cricket fever hits, fans usually turn to highlights, live streaming, or quick score updates. But this Asia Cup proved something extraordinary: conversations about cricket can be just as powerful as the matches themselves.
At Cookie Media Network, our powerhouse creators — Wasay Habib (Cricket Craze with Wasay Habib), Sawera Pasha, and Ali Imran (Ali The Common Man) — showed that fans don’t just want to watch cricket… they want to talk cricket. The result? An incredible 8 million YouTube views, including 7.7 million engaged views — all from pure talk shows, analysis, and fan-driven discussions. No highlights. No streaming. Just real cricket talk.

Why Fans Chose Conversations Over Clips
Authenticity & Passion Viewers connected with creators who spoke their language, asked their questions, and echoed their emotions. Whether it was Wasay’s sharp insights, Sawera’s balanced hosting, or Ali’s raw, relatable takes — each voice brought a new dimension to the cricket narrative.
Community-Driven Engagement The shows didn’t just broadcast opinions — they built conversations. Fans tuned in, stayed engaged, and felt part of something bigger. That’s why 7.7M engaged views became the real win.
A New Way to Experience the Asia Cup While TV covered the action, YouTube became the living room of cricket fans — a space to debate, analyze, and celebrate together.
The Power of Engaged Views
In YouTube’s world, raw views matter, but engaged views are everything. They measure how long people stay, listen, and return. Reaching 7.7 million engaged views in such a short span proves that cricket talk can rival traditional coveragein holding attention and creating lasting impact.

What’s Next?
If 8 million views came just from the Asia Cup, imagine what’s possible for the upcoming World Cup and global series. Cookie Media Network is doubling down on cricket creators who push conversations forward — turning every match into a dialogue that keeps fans glued, long after the last ball.

Because in cricket — as in content — it’s not just about the score. It’s about the stories, the debates, and the voices that bring the game to life. 💙🏏

YouTube’s journey from grainy home videos to a global cultural force is nothing short of incredible. What started as a platform for sharing unscripted moments has become the new mainstream, a dynamic ecosystem where creators, fans, and brands don’t just exist — they thrive.

The latest insights from YouTube’s Brandcast 2025 event in Sydney confirm what we already know: YouTube is more than just a video platform. It’s the undisputed leader in streaming, with a recent Kantar survey showing that Australian viewers rank it as the #1 platform for video content. This isn’t a trend; it’s a fundamental shift in how people consume content.

A New Era of Influence and Authenticity
Forget traditional celebrity. The new era is built on the authentic connections forged by YouTube creators. These are the writers, directors, and producers who have cultivated massive, loyal fan bases. With 75% of Australian adults trusting YouTube creators the most, their influence is undeniable. In fact, Australia now has over 500 channels with more than a million subscribers — a five-fold increase in just five years. This trust, built through consistent and genuine content, is exactly why brands are flocking to partner with them.

What’s driving this growth? It’s the sheer variety and depth of content. From short-form content to feature-length productions, YouTube has it all. Audiences are no longer just watching on their phones; they’re moving to the big screen. In Australia and New Zealand, watch time on connected TVs is soaring, and globally, people watch a billion hours of YouTube on their TVs every single day.

From Engagement to ROI
For brands, this level of deep, passionate engagement translates directly into powerful results. Analytic Partners ranks YouTube as the #1 channel for return on investment (ROI) in Australia, proving its ability to drive both short-term sales and long-term brand growth.

Unlike other platforms, YouTube allows brands to meet consumers at every point of their journey — from initial discovery to final purchase. The data is clear: YouTube ads drive a 2.4x greater lift in purchase intent compared to other digital platforms. It’s not about interrupting the culture; it’s about becoming a part of it.

Ready to Grow Your Channel? Partner with Pakistan’s Leading MCN.
The future of video is on YouTube, and it’s being built by creators like you. As a leading Multi-Channel Network (MCN) in Pakistan, Cookie Media is dedicated to helping creators unlock their full potential. We understand the YouTube ecosystem from the inside out and provide the tools and expertise you need to turn your passion into a thriving career.

The creator economy is entering its next golden age, and YouTube is leading the charge. At the annual Made on YouTube 2025 event, CEO Neal Mohan declared, “We didn’t just create a platform. We built an economy.”

The platform is doubling down on tools that blend human creativity with powerful AI, making it easier than ever to tell your story and build a business. But for creators in high-growth markets like Pakistan, the strategic guidance of a Multi-Channel Network (MCN) is the vital second half of the success story.

Here are the biggest platform announcements and how a strategic partner like Cookie Media helps creators fully leverage them.

1. AI is Now Your Co-Pilot in Creation
YouTube unveiled a powerful suite of new AI tools designed to make video creation faster, easier, and more fun, especially for Shorts:

Veo 3 Fast Integration: Google DeepMind’s powerful video generation model is now integrated into YouTube Shorts, allowing creators to generate backgrounds, clips, and special effects instantly.
Edit with AI: This tool helps produce a first draft video from raw footage, significantly streamlining the editing process.
The Cookie Media Advantage (Creative Strategy):
While AI can handle the technical how-to of editing, MCNs like Cookie Media provide the human-centric what-to-make. They use sophisticated audience data to offer content consultation and strategic content planning, ensuring that the high-quality videos created with new AI tools are hitting the right topics at the right time for the Pakistani audience.

2. Intelligence, Growth, and Safety in the Studio
YouTube Studio, the creator’s backend hub, is transforming into a true strategic partner with new intelligence and safety features:

Ask Studio: A new conversational tool that allows creators to ask questions and get deeper insights and inspiration for their next video.
A/B Testing for Titles: Creators can test different titles to optimize for search and recommendations.
Likeness Detection: Expanded tool to help creators detect and manage videos made with AI that use their facial likeness.
The Cookie Media Advantage (Operations & Protection):
For a creator focused solely on content, the administrative side can be overwhelming. Cookie Media handles the essential backbone operations:

Digital Rights Management (DRM): In a region where content piracy is a major concern, an MCN is crucial. Cookie Media utilizes YouTube’s Content ID system to protect creators’ original content, track illegal re-uploads, and monetize that pirated content, securing revenue that would otherwise be lost.
Policy & Technical Support: They offer dedicated support to navigate complex issues like copyright strikes, demonetization, and policy changes, often leveraging their partner relationship with YouTube for faster resolution.
3. The Future of Monetization: Brand Deals and Global Business
Monetization is getting smarter and more integrated, giving creators more ways to earn:

Shorts Sponsorship Links: Creators can now add direct links to a brand’s site specifically for brand deals.
Shopping Expansion: YouTube Shopping is expanding, making it easier to tag products directly in videos.
The Cookie Media Advantage (Revenue & Partnerships):
This is where MCNs truly unlock the business potential for creators in Pakistan:

Exclusive Brand Collaborations: Cookie Media leverages its status and relationships to connect local talent with major national and international brands. They secure exclusive, high-value brand sponsorships that creators operating solo would struggle to access.
Revenue Optimization: They ensure creators are maximizing their ad revenue through channel optimization and may offer flexible or faster payment solutions, which can be a significant benefit for creators in emerging economies.
Cross-Promotion & Community: They facilitate cross-promotion between channels within their vast network, helping smaller creators grow and providing a community for collaboration — a vital element for success in the dynamic Pakistani creator space.
In summary, YouTube’s Made on YouTube 2025 provides the innovative software, but Cookie Media provides the essential human hardware: the strategy, the protection, the business development, and the access to the brand world. This synergy is what ensures a creator’s journey from a hobby to a thriving, global business is successful and sustainable.

Ready to Grow Your Channel?
For creators in Pakistan looking to professionalize their brand and maximize their earnings on YouTube, connect with Cookie Media:

Website: www.cookie-media.com
Email: contact@cookie-media.com
Social Media (Instagram/Facebook): @cookiemediacompany